Vu Technologies, known for selling affordable televisions, today launched its new range of 15 TVs in India. These will be available online only on Flipkart as part of an exclusive partnership. The new range is broadly divided into three categories- personal TVs, affordable luxury TVs and Hi-Fi 4K UHD TVs and is priced in the range of Rs 9,000 to Rs 9 lakhs. Vu will start to sell its new range from March and the exact price of each model would be revealed then.
The personal TV segment has five models- 19-inches, 24-inches, 28-inches 32-inches and 40-inches in the price range of Rs 9,000 to Rs 29,000. The 24-inches (model number 23.8”JL3) and 40-inches (LED-40K16) variants offer Full HD resolution while the rest offer 720p HD.
The affordable luxury TV range has four size options- 42-inches, 50-inches, 55-inches and 65-inches and offer Full HD resolutions. These are in price bracket of Rs 32,000 to Rs 1,60,000.
Lastly, the Hi-Fi 4K UHD TVs come in six sizes- 42-inches, 48-inches, 50-inches, 55-inches, 65-inches and 85-inches and is priced from Rs 42,000 to Rs 9 lakhs. The 42-inches and 48-inches version offer 4K resolution while the rest offer 4K 3D. The 65-inches version (model number LED-65XT800XWAU3D) is curved TV.
All the Vu TV models offer regular connectivity options which are at par with other competing brands. “Our products directly competes with the likes of Sony, Samsung and LG and is available at half the price,” said Devita Saraf, CEO and design head, Vu Televisions.
Vu Technologies had earlier parterned with Snapdeal.com to launch its TVs online, however, the company decided to partner with Flipkart this time to gain more mileage. “Flipkart offers more reach than any other online brand in India. Also, Flipkart’s services arm, Jeeves ensures fast and quality installations and service to the customers,” said Saraf.
While Flipkart had announced earlier that it will not deliver products above Rs 10,000 to Uttar Pradesh including Noida, Amitesh Jha, VP (retail) of Flipkart said that the company will work towards ensuring smooth delivery to all locations in India. “As we have signed an exclusive partnership with Vu Technologies, something can be worked out accordingly. There are no extra delivery charges,” said Jha.
Source : http://indianexpress.com
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